Here at Goodness Foods we are committed to finding products that are produced by ethical companies. To help you get a feel for the kind of businesses we work with, we have compiled a collection of articles about them for you. We currently have articles on the following companies:
Aconbury, Beanies, BioD, Booja Booja, The Chocolate Heart, Conscious Chocolate, Demeter Felderzeugnisse, Ecozone, Elliot's Equal Exchange, Forest Foods, Microrganics, James White, Montezuma's, Mrs Crimble's, Natural Eco Trading, Organic Chef, The Organic Collection, Pukka Herbs, Qi tea, Shipton Mill, Suncoat, The Skin Blossom, Tims Diary Yogurts, Traidcraft, Ubuntu Cola
Yogi Tea
Yogi Tea came into being in 1972. We take a look at their company story and their latest campaign against domestic violence 'Warmth from Within' .
Yogi Tea is one of the most familiar and enduring brands in the UK health food industry. For many retailers, Yogi Tea is ever-present on the tea fixture and the breadth of the company's range ensures that shoppers will look, linger and buy when they find something that appeals to their mood or matches their needs.
Its success has been due in part to the constancy of new product development and Yogi Tea's unswerving commitment to the values of organic farming and Ayurveda.
However, the Yogi Tea brand has also demonstrated the ability to change and to innovate in line with, or often ahead of, new trends in tea taste and style.
"Like any successful business, we have to keep evolving", says Keith Bearden, head of Yogi Tea's European operation, now based in Hamburg.
"The Yogi Tea brand was born 1972 and some would argue that change has been sedate. But change in an organisation such as ours often comes in bursts and the past few years has seen Yogi Tea mature quickly with many structural changes that can facilitate exciting growth in the years ahead."
The roots of the business were first sown when in 1969 a master of Kundalini yoga started teaching in the United States and in Europe. His instruction not only conveyed physical practices but also included the principles of Ayurveda, the ancient Indian approach to the science of life. Spiced tea played an important role and a blend was served after each yoga session to help promote wellbeing from within.
Today this tea is the basis and the inspiration for all the blends sold under the Yogi Tea brand.
Ayurvedic philosophy
"The philosophy of the Yogi Tea brand remains rooted in Ayurveda", says Bearden, "combining sensual pleasure with a balanced approach to overall health and wellbeing." "We've grown over the past four decades into a business that trades with people around the globe. We source 70 herbs and spices from farms that are dotted across nearly every continent and the Yogi Tea brand is now truly international.
"But importantly we've recognised that the real value of the Yogi Tea name is how it is cherished by consumers. They remain loyal to the taste, they admire the brand’s commitment to Ayurvedic principles and to its promise to be sustainable, ecological and purposeful."
Warmth from Within
Yogi Tea's sense of purpose is to be expressed distinctively this autumn with its new 'Warmth from Within' campaign, a programme that will support women and children that experience violence in the family and in intimate relationships.
Five per cent of sales from selected special packs of Yogi Tea will be donated to the WAVE Network, a pan-European charity that works to combat violence against women and children and helps to support women's refuges, counselling centres, SOS hotlines and organisations focusing on prevention and training. Importantly, five per cent of sales from packs purchased in the UK will go to support WAVE's work here in this country.
To help support Yogi Tea's Warmth from Within campaign, stock up on Yogi Tea Licorice, Yogi Tea Choco, Yogi Tea Sweet Chai and Yogi Tea Green Chai this autumn and find out more about the work of the WAVE network at www.wave-network.org.
Doing something good has never tasted better.
